Windsor SOUP is a quarterly crowdfunding event that brings the community together through a unique collaboration of individuals that are striving to create a better Windsor. Organizations, businesses and individuals are able to present their ventures that focus on social and environmental initiatives. Presenters pitch their projects to the audience with the opportunity to receive money collected through admission fees. Attendees have the opportunity to network with local businesses and community leaders and learn about the many projects that benefit our community. Each event follows a 4:4:4 format; 4 projects present for 4 minutes, followed by 4 questions. At the end of the presentations, attendees cast a vote for their favourite project, with the winner receiving all of the money raised. Through Windsor SOUP, we hope to encourage social innovation to help better our community.